We are always looking for that big idea, the one that will go viral and drive an incredible amount of leads. Thanks to my sister she shared this simple but incredibly powerful campaign that touches your senses on multiple levels. I felt it was not only engaging, but inspirational too. It's a no brainer donating for the cause and in honour of the idea. At Starberry, we try to be thoughtful in everything we do - but this has really got me thinking, what else can we do to help others in need by pooling our talents.
Eight years ago, Cordaid People in Need, the Cordaid brand that helps provide emergency aid, launched a campaign called “Small Change, Big Difference” (Kleingeld, Groot Verschil). Although this campaign hasn’t been promoted for eight years, the images are still out there, online. And they are now being found by people and organizations from all over the world.