It's been on the cards for a while, but Google has now completely removed all ads from the righthand column of search, so you will only have a handful of ads at the top and the bottom of any search.
So for Estate Agents it is now paramount that they focus on optimising the keywords throughout their websites, as relying purely on paid search is not an option.
At Starberry we implement a sophisticated SEO programme for all our clients to optimise every single page in their websites - Striving for those top search positions on page one!
For businesses this will mean the organic space is even more precious will therefore lead to an even bigger focus on SEO For Paid Search advertisers the change will certainly drive up average CPCs as the competition for the top slots increases. It’s gonna get ugly.