Team Starberry realise that regardless of how beautiful we make our award winning responsive websites appear, they are there to drive actions and engagement.
By focussing on the design and content placement in the forms and by following some sensible rules - we can increase leads by 3 or 4 times without any increase in overall site traffic.
We frequently A/B test our forms and are often astonished by the results. Real data speaks louder than guess work...
Whether it is a signup flow, a multi-view stepper, or a monotonous data entry interface, forms are one of the most important components of digital product design. This article focuses on the common dos and don’ts of form design. Keep in mind that these are general guideline and there are exceptions to every rule.