Google My Business announces an update to their analytics dashboard which looks quite useful.
Insights will show a clear breakdown of views from Google Search vs Google Maps. At the same time, we'll be able to see exactly how customers find your local business: through a keyword search or by directly searching for your business name or address.
These are all valuable insights added to Google My Business, especially from an SEO point of view. Although it looks like the changes didn't roll out to the UK yet, we look forward to seeing them in action and testing them.
It's a good opportunity to log in to your Google My Business account and check the performance of your listings. If you're still trying to make sense of Google My Business and how this helps your business, the easiest way would be to ask us!
Search engines have become the most popular way for people to find info about local businesses – and millions of business owners rely on Google My Business to reach new customers on Google Search and Maps. In fact, the average well-maintained Google My Business listing gets five times more views than listings which haven’t been claimed by their owners. Today we’re announcing some exciting changes to Google My Business, designed to let our users see where and how people are finding them on Google.